New Duracell battery offers super power in “biggest innovation yet”

Duracell releases the new Optimum battery which promises to deliver breakthrough performances, keeping your devices powered for longer.
There has never been a greater need to develop longer-lasting batteries. Many of our gadgets today are use AA or AAA cells, with devices becoming increasingly demanding. This includes your keyboard and mouse, the controller for your console, motorised toys for kids as well as the batteries in your remote.
The Duracell Optimum offers re-engineering across the cathode technology as well as new active ingredients. Duracell states that it produces the highest energy across its AA and AAA disposable alkaline batteries. It has a higher energy density, allowing devices to have increased performance.
The results have been tested to verify its performance under industry-standard IEC conditions. As a result, the Duracell Optimum AA delivers over 200% extra life, with the AAA over 100% longer.
Additionally, the Optimum pack is more than just a transport vessel for your batteries, doubling as a collection box for batteries before disposal.
Read more about the battery here.