STAEDTLER Unveils “Go Beyond” Growth Strategy to Drive Global Expansion

STAEDTLER’s Executive Board unveiled the “Go Beyond” growth strategy, aiming to transition from a traditional stationery manufacturer to a global, brand-oriented consumer goods company.

The plan focuses on innovation and diversification, with goals to nearly double turnover by 2035, enter new markets, and expand digital products.

Key initiatives include:

• Building global brand platforms in stationery, crafts, and creativity
• Investing in brand communication
• Enhancing consumer focus.

The strategy also emphasises focus on existing sales channels and expanding e-commerce and will be led by Hannes Marohn, appointed as Chief Sales and Marketing Officer in July 2024.

Read more here.