BIC voted France’s favourite in 2025

BIC has been recognised as France’s favourite brand in a national survey.

BIC claimed the top spot following a study carried out by independent institute OpinionWay. This annual survey, conducted among a representative sample of 4,900 people aged 18 and over, evaluated 1,300 brands across all categories. BIC received an impressive 79,9% of “likes” and topped the TOP 10 list for “useful brand” and “affordable brand”. This distinction highlights the brand’s constant efforts to offer consumers high-quality, innovative, and affordable everyday products.

With a legacy spanning over 75 years, BIC has remained a household name, known for its pens, lighters, and shavers. This latest accolade reinforces BIC’s strong connection with consumers as it continues to innovate and adapt to modern needs.

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