BIC Reports FY Results

French consumer goods maker BIC has reported a difficult fiscal year 2025, as net sales declined and profits were impacted by adverse market conditions, particularly in the United States and Latin America.

For the full year, net sales totalled €2.09 billion, down 0.9 % at constant currency and 4.7 % on a comparative basis, with fourth‑quarter sales showing modest improvement. The company’s adjusted EBIT fell to €283 million from €343 million in 2024, while adjusted earnings per share slipped to €4.74 from €6.15. Despite the downturn, BIC generated a resilient free cash flow of €222 million, reflecting disciplined financial management amidst headwinds.

Chief Executive Rob Versloot characterised 2025 as a “year of transition,” highlighting stabilising momentum in the latter half and the beginning of strategic actions to reshape the portfolio. The company streamlined operations by discontinuing underperforming activities and completed the integration of Tangle Teezer, which delivered double‑digit growth in its first year under the BIC umbrella. A renewed leadership team and board changes were also underscored as foundations for future growth.

Looking ahead, BIC expects improving organic sales trends, a modest expansion in adjusted EBIT margin and stable free cash flow for 2026. The board proposed an ordinary dividend of €2.40 per share and a new share buyback programme of up to €40 million.