Amazon release their first ever printed catalogue

With the release of their first ever catalogue, Amazon have added print to their marketing mix. We take a look at the book and discover why the online retail giant has gone offline

In November last year, a toy catalogue was mailed out to millions of Americans. Given that it was the run-up to Christmas and toys are among the season’s most popular gifts, there’s nothing unusual in that. What was unusual was the retail brand behind the publication.

Titled ‘A Holiday of Play’, the 68-page catalogue was planned, created and mailed by Amazon – the world’s most valuable online retailer. On the face of it, for a company that’s built its vast fortune in the digital arena to produce a print publication is one of the year’s biggest surprises in marketing. Amazon thrives online, using a variety of digital platforms, sophisticated use of data, and a lack of bricks and mortar stores to keep its prices low and its profits high.

Continue Reading Article:

https://www.twosides.info/UK/amazon-release-printed-catalogue/