Avery asks: what do labels say about your business?

Avery has released a report for businesses about how labelling may affect their reputation – as well as their sales.

Avery reveals how the look and feel of a label affects the perception of a product or package. This was from research of 159 academic papers. Labels can create excitement, but also drive sales, increase brand awareness and help build customer loyalty.

The report, Every Label Tells A Story, is the only one of it’s kind and reveals all about what successful labelling should look like.

You can download the report here.