|March 27, 2019||0|
BIC’s reports show an increase in stationery sales for Q4 2018, alongside a new strategic plan to transform its business for the future.
For FY2018, sales in the stationery segment were 1.2% higher in constant currency at €771.9 million.
In Europe, stationery sales were strong because of a “robust” back-to-school season (BTS) most notably in France and the UK. The season was similarly strong in North America, where BIC outperformed the market with mid single-digit growth.
Alongside company results, BIC also revealed the first steps in its new strategic plan to future-proof the company, entitled BIC 2022 – Invent the Future.
BIC has centred its plan around four “strategic pillars” to drive profitable sales growth, which will be implemented by an executive committee. Its goals are: