BIC launches Gel-ocity

BIC, a leader in stationery, is expanding into the gel pens category with the BIC® Gel-ocity Quick Dry range.

Gel-ocity could drive retailers’ sales as well as reinvigorate growth in the second-largest writing instruments category. The Quick Dry ink pen also brings much-needed innovation to the category with its new range of features, including:

• A full-grip barrel to aid handling and writing comfort.
• A retractable 0.7mm medium-point tip.
• Ultra-fast drying ink that won’t drip, leak, smear or smudge.
• Thirteen classic and vibrant writing colours; blue, black, red, green, purple, turquoise, pink, orange, light orange, lime green, light purple, dark pink and sea green.

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