BIC launches school bus tour to help tackle classroom supply shortages

BIC has launched a new initiative aimed at supporting teachers and helping address the growing challenge of classroom supply shortages ahead of the new school year.

The company’s new Supply Ride Bus Tour forms part of its wider Bring Joy, BIC to School campaign, taking free school supplies directly to educators through a travelling pop-up experience. The initiative is designed to help teachers access essential classroom resources while shining a light on the financial pressures many continue to face when purchasing supplies for their pupils.

The announcement comes as schools begin preparing for the new academic year, with affordability remaining a key concern for many families and education professionals. By combining practical support with community engagement, BIC hopes to ensure more students have access to the tools they need to learn, create and succeed when they return to the classroom this autumn.