BIC unveils new strategy to drive growth through 2030

BIC has unveiled its new strategic roadmap, BIC to the Future, setting out its plans to drive growth and strengthen its position through to 2030.

The strategy will see BIC simplify its product portfolio around four core everyday categories, allowing the company to focus its resources on areas where it sees the greatest opportunities for growth. It also plans to develop more focused category strategies and increase investment behind its brands to support organic growth.

As part of the roadmap, BIC intends to expand selectively into new geographies, while moving towards a more category-led commercial model with greater local execution. The company says this approach is designed to bring it closer to consumers and respond more effectively to local market opportunities.

“In Stationery, BIC will focus on penetration, portfolio simplification, activation and local adaptation to fuel growth and improve profitability.”

Operational efficiency is also a key part of the strategy. BIC plans to simplify its operating model and introduce productivity and cost-efficiency measures, with the aim of improving margins and cash generation.