BIC’s Stationery Sales ‘Encouraging’ In First Quarter

BIC reports that net stationery sales were flat in Europe, with a slight decline in France and the UK, partially offset by distribution gains in Southern Europe. 

In North America, net sales increased low-single digits thanks to a good start to the year in the Modern Mass Market and a strong performance in online sales. Latin America achieved a low-single digit increase with solid execution in Mexico, offsetting a weak performance in Brazil, due to inventory adjustments by several retailers.

In the Middle-East and Africa regions,  net sales increased double-digits mainly due to a robust back-to-school season in South Africa, which resulted in market share gains. In India, Cello Pens Domestic net sales were flat on a comparative basis. Cello continues to streamline its portfolio through a product trade-up strategy and is gaining awareness through impactful Brand Support initiatives.

Source: http://office-times.com/News/11310/bic_s_stationery_sales_encouraging_in_first_quarter