Duracell, MediaMarkt and ARA launch battery recycling campaign

Duracell, MediaMarkt and Austria’s leading recycling platform ARA have joined forces to launch a national spring campaign encouraging the responsible disposal of used batteries.

The initiative, titled “Frühjahrsputz” (Spring Clean), aims to raise awareness of battery recycling while promoting environmental protection and fire safety.

Throughout March, customers were invited to drop off their used batteries and small rechargeable batteries (under 500 grams) at “Her mit Leer” collection boxes in all 56 MediaMarkt branches across Austria. In return, participants received a 15% discount on Duracell Plus AA/AAA 12-packs and a free battery collection box for home use.

The campaign is part of a long-term partnership between the three organisations to increase collection rates and educate the public on the importance of recycling valuable raw materials such as cobalt, nickel, and copper.

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