Duracell partnership extends child safety campaign to 2027

Duracell and the European Academy of Paediatrics (EAP) have announced an extension of their #PowerSafely campaign through to 2027, continuing their mission to promote children’s safety.

Launched in 2023, the campaign focuses on raising awareness among parents, carers, and healthcare professionals about the dangers of battery ingestion, particularly among children.

The initiative also calls for improved data collection on battery-related incidents, urging national authorities and Eurostat to systematically record and publish relevant figures.

Duracell has reinforced its commitment to safety with child-resistant packaging and bitter coatings on coin batteries. The extended partnership underscores a shared goal of reducing accidental ingestions and keeping children safe.

For more information, visit the Duracell website.