|September 24, 2021||0|
Stationery company BIC’s research reveals France prefers eco-friendly pens.
Consumers are also showing an increased interest in the recyclability of products. Plus, they are being more conscious of their decisions to purchase new products each year. In fact, 60% of French parents plan to reuse school supplies from previous years, and 11% plan to exchange them with other families.
Additionally, when shopping for back-to-school products, more than two-thirds of consumers prefer to buy French, to support the local economy.
54% of French consumers believe that BIC is the most environmentally friendly brand for school supplies.
Read more here.