Henkel cleans up with new investment

Consumer products giant Henkel invests in Truman’s – a cleaning products start-up selling direct to consumer.

The $5 million seed minority investment in Truman’s offers a straightforward product line-up. This compiles four hard surface cleaners that use refillable bottles and concentrate cartridges. This is in an effort to reduce the need for single-use plastics and the transportation footprint in the cleaning industry.

Robert Günther, Corporate Director of Henkel Ventures, said: “Specifically, when it comes to packaging, we pursue ambitious targets to reduce plastic waste. We contribute to a circular economy, and look forward to gaining insights from the Truman’s team. We also look forward to supporting them with our expertise and resources.”

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