|December 23, 2019||0|
Henkel participates in a funding round in the Indian start-up m.Paani to further strengthen its expertise in novel digital go-to-market models. The investment by the company’s unit HenkelX Ventures will help Henkel gaining valuable insights about the retail markets and consumer behaviors in emerging markets. At the same time, it supports the company’s strategic priority to accelerate digitalization.
“The Indian retail market with 60 million local shops provides huge potential for our businesses which can be unlocked by innovative digital go-to-market models”, said Dr. Rahmyn Kress, Global Head of HenkelX Ventures. “m.Paani has developed a powerful mobile platform that connects consumers and local retailers via loyalty programs and has already proven the capabilities of its business model. We are excited about this partnership through which we aim to gain valuable insights about the local retail market while evaluating the potential of the platform and technology for other global consumer markets.”
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