January 21, 2019 0

Henkel promises further brand investment

Henkel has announced plans to step up growth investments to capture growth opportunity and accelerate digital transformation.

These investments by Henkel represent 300 million euros annually from 2019 onwards. A majority of this investment is for Henkel’s brands, technologies, innovations and key markets. However, around one third will additionally fund the digital transformation across the entire company. Particularly in its adhesives business by leveraging trends such as connectivity, e-mobility and sustainability.

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Business Products Group International LLP ®