Henkel’s new Beauty Care packaging 100% sustainable

Adhesives company Henkel has taken another step in promoting sustainable packaging solutions with new recycled aluminium tubes.

The company’s Beauty Care business started converting its Hair Coloration portfolio to aluminum tubes made of 100 percent recycled material. With this transition covering all Retail and Professional brands globally, Henkel will reduce the environmental footprint. Recycled aluminum also has a significantly lower energy demand – up to 95 percent less – than virgin aluminum. In addition, aluminum tubes are fully recyclable and widely recovered through existing waste management systems.

Aluminum tubes are used for hair colouring packaging to protect the product and allow for easy-to-handle-application.

Aluminum demonstrates high recycling quotes globally, yet the availability of recycleable material is in high demand. However, switching to recycled aluminum for applications that are facing rather short lifecycles – like consumer packaging – is an important step to reduce the overall footprint of such fast-rotating packaging items.

That is why Henkel is working together with its packaging partners to drive progress along the value chain. The company will not only use post-industrial recycled aluminium for the tubes but will integrate up to 95 percent recycled material from post-consumer sources as well.

In addition, Henkel will gradually switch the associated plastic caps of the tubes to recycled plastic. This becomes even more important when considering the recycling downstream of aluminium-based consumer packaging. Plastic materials that are still on the packaging will not get recovered at all.

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