Newell Brands gives goo to New York

Elmer’s, a company of Newell Brands, has provided the goo for Sloomoo’s sensory slime playground.

The world of slime has become a viral phenomenon. It’s allowing people to fulfill jobs such as top influencers called “slimers” and also has been found to aid in positive mental health.

Sloomoo Institute recently opened in New York’s Soho neighbourhood, a pop-up they describe as “a sensory playground centred around slime”. It will be open for 6 months and travel to another city next.

Visitors can interact with slime, whose primary ingredient is biodegradable Elmer’s glue in its most basic form. Elmer’s provided all of the glue for the exhibit.

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