Office National talks brand personalisation

Office National reveals some of the hype behind corporate gifting in its latest blog.

Personal, unique and a sense of belonging are just a few of the reasons behind the rise in personalisation of corporate gifting, according to the blog.

Personalised products and stationery are no longer just thoughtful gestures; they have evolved into powerful marketing tools that can build brand trust, foster loyalty, and create lasting partnerships.

The Benefits of Personalised Corporate Gifting

The advantages of personalised corporate gifting go far beyond the initial wow factor. Here are some key benefits:

1. Brand Recognition: Customised products increase brand visibility. Each time someone uses a personalised item, they are reminded of the brand, reinforcing recognition and familiarity.
2. Customer Retention: A personalised gift shows that you’ve taken the time to think about the recipient, which helps build stronger relationships and encourages repeat business.
3. Employee Engagement: Personalised gifts make employees feel valued, boosting morale and creating a positive work environment.
4. Memorability: Personalised items are more likely to be kept and cherished, unlike generic promotional products which are often discarded.
5. Competitive Advantage: Offering personalised products sets you apart from competitors who may still be relying on standard corporate gifting strategies.

Read the blog in full here.