STAEDTLER raises funds for kids in Malawi for World Kids Colouring Day

STAEDTLER the stationers have donated 21,450 Euros to a school project in Malawi for World Kids Colouring Day.

This is the 10th year since the establishment of World Kids Colouring Day. It aims to support the creativity of children as well as those in need. Over a period of two months, children from all over the world sent in their artistic masterpieces around the theme “quite typical”.

For each drawing, one Euro was given to the school project in Malawi. In total, STAEDTLER received 21,450 submissions from more than 14 countries in Europe, Africa and Asia. Kids between 3-11 years could participate individually or in groups.

The money raised by STAEDTLER supported Plan International’s project, for school education for kids in Malawi. The money raised will expand and refurbish two elementary schools in the South of Malawi. It will also provide improved learning conditions and sanitary facilities for the 2,574 pupils.

Wolfgang Porschen, Managing Director responsible for marketing and fundraising at Plan International Deutschland, said: “We are happy  that STAEDTLER supports our school project in Malawi. In this way, they play a large part in sustainably improving learning conditions at elementary schools in Malawi.”

Axel Marx, CEO of STAEDTLER Group, said: “As an internationally operating company, it is also in our interest to support the well-being of children throughout the world. We are looking forward to more World Colouring Kids Days, to support important charity projects in future.”