June 26, 2020 0

Superstat launches technology initiative

UK dealer group Superstat has launched a programme called In2Technology designed to give dealers a future-proof solution to the growing demand for technology products.

The group held a webinar earlier this week with over 60 dealers taking part. Hosted by Superstat and the technology team at distributor Exertis Supplies, the session shared expertise and insight into this rapidly growing product area. Raj Advani, Commercial Director at Exertis Supplies, commented:

“We are delighted to be working with such a proactive group of Superstat dealers on this project. Technology presents a huge opportunity for office supplies dealers wanting to grow their business and my team have the knowledge and expertise to support them on their journey.”

In2Technology has been created by Superstat, which is working closely with Exertis Supplies and wholesaler JGBM, to give dealers the resources, supply chain, knowledge, expertise and product range they need to make technology a successful category in their existing portfolio. It includes email marketing and social media direct to dealers’ customers, leaving their commercial teams free to focus on sales.

Superstat Sales Director Richard Lockley said: “There is growing demand for technology, and dealers told us they want to become experts in this area in order to future-proof their business. This gives them a complete solution backed by the experts at Exertis and JGBM, which means they have the product range and pricing they need to compete.”

Business Products Group International LLP ®