Superstat’s Email Marketing Win

Superstat has released results from a recent consumer survey that highlights the success of the group’s managed e-mail marketing service.

The service, now in its third year, gives Superstat dealers an e-mail marketing solution directly to their customers.

Completed by 394 end customers, the survey is part of an ongoing process to measure the effectiveness of the e-mails. It also gauges customer engagement, with 51% of recipients saying they are ‘very likely’ to click onto a product. Plus, a further 39% said they ‘sometimes’ click through.