BIC bears brunt of covid-hit sales

BIC is the latest company to reveal falling sales, yet remain optimistic for the future.

The Covid-19 pandemic has had a devastating effect on many businesses and BIC is no exception.

With further declines of more than 20% rounding off a tough year for the stationery company, there are still signs of hope.

Back to School sales are largely what keeps this company afloat. But, with constant, long school closures and home working, there has been less of a demand for products. Plus, with many stores closing their doors, it’s left the statinery manufacturere little opportunity to meet sales targets.

However, there is hope that as schools and stores re-open, sales should bounce back to levels as expected for this time of year.

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